173 West Broadway: TriBeCa TownLofts, NYC

how to transform a building with one gesture: the ultimate luxury is a room with a (beautiful) view

173 W Broadway, aka 33 Worth Street, Tribeca, NYC, Completion: 2022  Size: 6,000 SF 

Comprehensive gut renovation of the entire building, including structural work, interior and exterior finishes, and modern systems. Adaptive reuse from manufacturing to two-family mixed use Loft Building

Architectural Design + Documentation, Interior design, FFE, Lighting, Development Strategy, Owner’s Representation, Project Management, Agencies’ Filing

173 West Broadway

The complete restoration is completed by the insertion of the corner oriel window, which expands the small floor plate,  offering also the branding of the project.



rendering of 173 West Broadway aka 33 Worth Street and and 35 Worth Street

Rendering of 173 West Broadway, aka 33 Worth Street, and 35 Worth Street, currently under renovation, also by TRA studio

Location: 173 W Broadway, Tribeca, NYC Size: 6,000 SF Certificate of Occupancy: 2022

Type: Two-family mixed use building, Adaptive Reuse, Interiors

Architect Led Design-Build Process

This diminutive structure, originally a manufacturing loft building, dating from the 1890s but not landmarked, is the smallest conversion the studio has been working on over the many completed renovation projects in SoHo and Tribeca.

The brief was to transform the modest manufacturing building into a comfortable townhouse, still maintaining the characteristics that make lofts desirable. The program entailed retail on the two lower floors, one duplex apartment and what was supposed to become, at the time, his private residence with roof access for his growing family.

The apartments layout, tightly woven within the confined volume, respects and enhances the spatial qualities that make lofts so desirable, such as tall ceilings, open flowing spaces and large expanses of glass, while creating the comfort and the desired separation of living versus sleeping spaces, typical of the New York Village Townhouses.

The interior finishes also marry the minimal aesthetic of the old manufacturing building with the interior warmth expected in a townhouse: exposed brick, walnut flooring, mahogany windows, aluminum, marble and lacquered millwork, are brought together with clean, rigorous details.

The striking corner atelier oriel, recognizes that a room with a view is the ultimate New York luxury, giving character and presence to the corner building and adding balance to the somewhat odd, “too tall “, original proportions of the facades. The single gesture completely transformed the modest building into a striking presence on West Broadway.

The dramatically angled oriel window looks at and frames the Freedom Tower, augmenting the interior with the surprise of an additional space, at once secluded and connected to the city, blurring the distinction between interior and exterior.

The location informed the design which, in turn, talks about the location.

As true of all of TRA’s projects, the studio designed all of the interiors, including the millwork, with the trademark timeless aesthetic.

The gut renovation incorporates passive house detailing, the Design-Build process allowed us to maintain full control of the detailing and methods, ensuring that sustainability practices are followed at all scales.

As it happened frequently in the past, following the success of one project, TRA studio has been hired to work on the gut renovation of another nearby building, 35 Worth Street, with similar characteristics.

The two renovated buildings greatly contribute to the significance of Worth Street, which is populated by structures of varied quality and scale, within the Tribeca district.

Home Stratosphere: Tribeca Lofts

HomeAdore

173 West Broadway, a stunning loft-townhouse hybrid located in New York City’s Tribeca neighborhood, has been recently completed by TRA Studio.

This diminutive structure, originally a manufacturing loft building dating from the 1890s, offers retail on the first floor and two duplex rental residences with three full bedrooms on the upper floors. The interior design pays homage to the minimal aesthetic of the old manufacturing building with modern amenities such as exposed brick, walnut flooring, mahogany windows, aluminum, marble, and lacquered millwork. The corner atelier oriel also provides a stunning view of the Freedom Tower, adding an extra layer of luxury to this already remarkable property.

With its contemporary design and prime location, 173 West Broadway is a true gem in the heart of New York City.