PEARL RIVER MART POP UP
HOW TO DESIGN A (POP-UP) friendship Store
Location: 395 Broadway, New York City
Project Size: 10,000 SF
Project Type: A Department Store Specializing in Chinese Products and an Art Incubator
Client: Perl River Mart
The Pop-up store features one big idea for displaying the Pearl River Mart's products. Instead of displaying the Pearl River products on many fixtures, the products are displayed on a large scale unit made of scaffolding, which takes the shape of a boat. We call it the Dragon Boat because of the ceremonial Dragon and the Chinese Lantern display that is hung above; the dragon insures success and the red lanterns, prosperity. The lanterns mirror the shape of the boat below and re-imagine traditional Chinese festivities.