PEARL RIVER MART POP UP
HOW TO DESIGN A (POP-UP) friendship Store
Location: 395 Broadway, New York City
Project Size: 10,000 SF
Project Type: A Department Store Specializing in Chinese Products and an Art Incubator
Client: Perl River Mart
395 broadway,tribeca, New York, NY 10013
New 7 Stories mid-rise mixed use building and interiors, 25,000 SF
Gut Renovation of a 3 level commercial space in 2 Phases : Pop Up Store, Permanent Store
1) Pop Store: A Rapid transformation of the space into a Pop Up store with an art and fashion gallery in the mezzanine
2) Permanent Store: Complete gut renovation of the space with new stairs, mezzanine, and storefront.
Status: construction documents
The Pop-up store is used temporarily as one big idea for displaying the Pearl River Mart's products. Instead of displaying the Pearl River products on many fixtures, the products are displayed on an assembly unit made of scaffolding, which takes the shape of a boat. We call it the Dragon Boat because of the ceremonial Dragon and the Chinese Lantern display that is hung above; the dragon insures success and the red lanterns, prosperity. The lanterns mirror the shape of the boat below and re-imagine traditional Chinese festivities. The opening of the Pearl River Mart Pop-up is a festival for its clients.